Celebrating

Black History Month

St. Cloud Main Street and Granny’s Southern Smokehouse present the Roots & Rhythm Festival on February 28th, taking place in Downtown St. Cloud from 10–4pm. This vibrant community celebration honors history, culture, and creativity through music, food, art, and local entrepreneurship.

Join us as we celebrate through soulful performances, flavorful cuisine, and local vendors — a space to connect, uplift, and enjoy the rich cultural experiences our wider community has to offer.

Vendor Information

Vendor setup begins at 9:00 AM on Saturday morning. If you are confirmed as a participating vendor, you will receive full details, including your assigned space.

Please note that submitting an application does not guarantee placement. We are aiming for a diverse mix of vendors that uplift and showcase local voices, creativity, and businesses within St. Cloud and surrounding areas.

The $50 vendor fee helps offset event and marketing costs. If selected, you will receive a link to submit payment online. Your space is not guaranteed until payment is received.

Disclaimer: Participation in the Roots & Rhythm Festival is subject to approval. Vendor and food truck applications are reviewed to prevent duplication and to ensure all participants align with the goals and standards of the event. We reserve the right to decline any application at our discretion.

Please click on the “Pay Sponsorship Here” button below to finalize payment “online”. Your sponsorship is not complete until it has been paid for.

If you would like to mail a check, please make check out to:

St. Cloud Main Street
903 Pennsylvania Ave
St. Cloud, FL 34769

For more information about Sponsorship Levels, click here!